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12-Week Transformation Challenge

Make 2025 the year you commit to becoming your best self with The Athletic Center’s 12-Week Transformation Challenge—an enhanced version of our popular "New Year, New You" program.

This program is designed for results-driven individuals, blending structure, motivation, and science-backed strategies to help you achieve unparalleled success.
 

Why Join?

  • Fitness, Nutrition, Accountability, and Mindset: No matter what your goals are, we will work together to reach them. Build strength, lose body fat, optimize energy, increase healthspan, build healthy habits, and craft the lifestyle you’ve envisioned.
  • Science-Driven Results: A proven method for getting lean, gaining muscle, and feeling your absolute best.
 

Choose Your Path:

  • $500 12-Week Transformation Challenge Only - Join the Challenge for $500 and experience many of the exclusive benefits of our Performance + Longevity (P+L) Memberships. Plus, bypass the P+L waiting list and transition seamlessly into the next membership group after the program concludes.
  • $50 Add-On with New Performance + Longevity Annual Membership - Already considering a Performance + Longevity Membership? Now is the perfect time as our next group launches in January alongside the 12-Week Transformation Challenge! Add the 12-Week Transformation Challenge for only $50 and jumpstart your fitness and wellness goals for 2025.
 

What’s Included:

  • Expert Coaching: Work with professional trainers and nutrition experts in a team-focused, supportive environment.
  • Advanced Measurements: Track progress with top-tier assessments, including InBody composition scans and Proteus Motion Assessments.
  • Smart Gym* Access: Enjoy twice-weekly small-group classes in our exclusive Smart Gym, featuring cutting-edge equipment to target every aspect of fitness. Plus, two Vasper sessions per week are included to supercharge your results.
  • One Ammortal Chamber* session per week: a chance to experience this exclusive technology, currently only available in a P+L membership.
  • Flexible Workouts: Unable to get to the Club or traveling? Access workout videos to stay active wherever you are.
  • Customized macronutrient and nutrition recommendations
  • Opportunities to Explore Advanced Wellness Technologies: Participate in special weekly challenges and experiences to try cutting-edge offerings, such as the infrared sauna, cryotherapy, and more.
  • Accountability & Motivation: Stay on track with weekly weigh-ins, educational sessions, and a camaraderie-driven team atmosphere.
  • Incentives & Rewards: Earn points for participation and results, with prizes for categories like most body fat lost, most muscle gained, MVP, and more! The individual who loses the most body fat wins $1,000 in wellness services!
*Services currently only available with a P+L Membership. 
 

What to Expect from the 12-Week Transformation Challenge:

This challenge is designed to deliver real, measurable results that go beyond fitness. Here’s what you have the potential to achieve:
  • Transform Your Body Composition: Build lean muscle, reduce body fat, and reshape your physique.
  • Extend Your Healthspan: Increase longevity and vitality with science-backed strategies.
  • Create Healthy Habits: Develop sustainable routines that fit your life for lasting success.
  • Overcome Nutrition Obstacles: Learn how to fuel your body for optimal performance and results.
  • Boost Fitness Levels: Increase VO2 Max for better endurance and enhance strength for a stronger, more toned body.
  • Feel Energized Daily: Wake up with energy and focus to tackle every day.
  • Become Your Best Self: Elevate your health, mindset, and overall wellness.
Watch your body transform, your energy soar, and your habits evolve—all in just 12 weeks!
 

Curious About Our Performance + Longevity Memberships?

This Challenge gives you the opportunity to experience many exclusive benefits before committing.
 

Key Dates:

  • Registration Deadline: Thursday, January 23
  • Kick-Off Event: Thursday, January 23, at 5:15 p.m. (attendance encouraged)  
  • Program Duration: Monday, January 27 - Friday, April 18  
  • Awards Celebration: Monday, April 21
 

 Ready to Transform Your Health and Life?

Register Now
RSVP for Kick-Off Event

 

Challenge questions?
Contact Lauren Robinson at [email protected] or 817-632-0660.

Interested in a P+L Membership?
Contact Ashli Davenport at [email protected] or 817-632-0674.



Let’s make 2025 the year you prioritize YOU. Transform your health, redefine your mindset, and start a journey toward longevity and vitality.